My Story
My Story
I’m a marketing designer based in Canada with experience across web, campaigns, motion and design systems. In my current role, I’ve been working closely with cross-functional teams to design landing pages, marketing assets, and scalable systems that support faster execution and clearer communication. Beyond individual projects, I focus on improving workflows and building systems that help teams stay consistent and move more efficiently. I care about design that not only looks good, but also solves real problems and contributes to business outcomes.
I’m a marketing designer based in Canada with experience across web, campaigns, motion and design systems. In my current role, I’ve been working closely with cross-functional teams to design landing pages, marketing assets, and scalable systems that support faster execution and clearer communication. Beyond individual projects, I focus on improving workflows and building systems that help teams stay consistent and move more efficiently. I care about design that not only looks good, but also solves real problems and contributes to business outcomes.
Toolbox
Toolbox
Design Foundation
How I approach design
How I approach design
Designing with both users and business in mind
Designing with both users and business in mind
I approach design as a balance between usability and business goals. The work needs to be clear and intuitive for users, while also supporting growth, engagement, and measurable outcomes.
I approach design as a balance between usability and business goals. The work needs to be clear and intuitive for users, while also supporting growth, engagement, and measurable outcomes.
Building systems that scale
Building systems that scale
I focus on creating reusable systems, templates, and guidelines that help teams stay consistent and move faster. Good design is not just about individual outputs, but about enabling better and more efficient workflows.
I focus on creating reusable systems, templates, and guidelines that help teams stay consistent and move faster. Good design is not just about individual outputs, but about enabling better and more efficient workflows.
Turning problems into clear solutions
Turning problems into clear solutions
Design is a tool for solving real problems. I aim to reduce complexity, improve clarity, and create experiences that help people make better decisions and take action.
Design is a tool for solving real problems. I aim to reduce complexity, improve clarity, and create experiences that help people make better decisions and take action.
Outside of Design
Outside of Design
Baking is my therapy, art galleries and nature are my happy places, Lauryn Hill is always on repeat, and I love spending more time with my dog, Lily!
Baking is my therapy, art galleries and nature are my happy places, Lauryn Hill is always on repeat, and I love spending more time with my dog, Lily!
